Emerging Technologies Blog

If you look at Dre Beats headphones, you would think they cost hundreds of dollars to make ---but it is the other way round. In fact, the cost of producing a pair of Beats by Dre Headphone is not even up to the tip you gave the barman yesterday. Dre Beats headphones cost only $14 to make. Yes, you read that right(? should be around N2758). Well that is according to experts in the headphone industry.

You may start raining curses on the company for pricing the headphones sky-high, if you want to. The cheapest Beats headphone in the market right now cost around $100 and the most expensive ones go for $700. Whaoh!

That goes to show the power of marketing. Nevertheless they priced the headphones way too high and I think people should stop shelling out cash for things like this. That way their prices would drop. This is one of the reasons I don't like Apple Inc.

Apple Inc. acquired by Beats Music and Beats Electronics for $2.6 billion, and the company founders---Dre and Lovine---joined the Curpertino, California-based firm. Beats is the number one in the headphone industry, controlling at least 57 percent of the market.