Google is already known for designing, marketing and supporting its Nexus range of smartphones manufactured by some Original Equipment Manufacturers(or OEM) such as Huawei,Motorola, HTC,LG and even Samsung. However,Reports have it that the search king is in the process of developing its own ''Google Android smartphone'' from scratch.
Such a move could see the Internet company compete favorably with its partners that build their mobile devices on its Android platform, and en take the battle to arch-rival Apple Inc, which makes the iconic iPhones and iPads. The news of Google's intention to produce its own Android-powered handset was first reported by the Information.
In fact, the Information also revealed that 'People who work at Google say there is debate and discussion about the topic right now—as there is with myriad ideas at “Googphabet,” one of the many internal nicknames for the new Alphabet-Google corporate structure. But the fact the issue is on the table at all is noteworthy and shows how Google’s Android strategy remains in flux.'