Emerging Technologies Blog

Google self-driving cars are already on the streets of Mountain View, California as part of tests to understand how the tech works in midst of manual vehicles. Nissan and Renault said they plan to introduce vehicles that can navigate without driver intervention in nearly all situations. Tesla, Mercedes-Benz, Audi, Volkswagen etc all have their own take on automated driving. So we can safely say almost all the big names in the automotive industry are all for it except Jaguar Land Rover. The British automaker has vowed that it will never build a driverless car because the company doesn't consider its customers cargoes.

Speaking through its head of research and development, Wolfgang Epple, JLR says customers should not expect an autonomous car from them as it has no plans to manufacture cars that drive themselves for one reason: They view owners of self-driving car or people who ride in them as cargo and don't consider their customers as such. '' We don't consider customers cargo.We don't want to build a robot that delivers the cargo from A to B'' Epple disclosed to journalists at JLR event.

Epple doesn't  share the  view on making human driving illegal as Tesla CEO Elon Musk. Rather, he welcomes the idea of outfitting cars with certain semi autonomous features that do not take driving from you completely. Features that would enable you to drive a Ranger Rover Sport from outside  with your smartphone and let the car go look for a space and part itself. These features he revealed JLR is already working on and would come to future models of the Range Rover.

Well, not everyone has to make autonomous vehicles.

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