The people who revealed the scoop to the website said Apple will begin training its retail Store employees to learn more about the device and market it to consumers. Remember a few months ago it was reported that Apple was looking for people with knowledge in the fashion and luxury industry to help sell its Apple Watch.
It was also reported that the Apple Watch would go on sale as from February 14 2015, which is Valentine's day. Although Apple never came out to say a release date for the device.
The Apple Watch was released in September of 2014, so they looked like the product was amazing and worth it, but the only reason apple don't release immediately is to wait for components to become cheaper, increasing their profit margins. just look at the nexus line up to the 6, they were subsidized. apple products are around a 500% mark-up on their production cost.